What key points should enterprises consider when choosing exhibitions?

Date of issue:2018-02-22 Author: Click:


At any time, with the development of economy and technology, there are many trades and professions in the world. How to choose a suitable Exhibition for enterprises is very important. The purpose of the exhibition is to establish and maintain the image of the company, develop the market and find customers. The ultimate purpose of the exhibition is to promote products to the region. It is decided that the host site and surrounding radiation areas of the exhibition must be studied before participating in the exhibition. Whether it can become a target market, whether it has potential purchasing power. When choosing an exhibition, enterprises should focus on the following points:


1. The nature of the exhibition.


Each exhibition has different nature, from the purpose of the exhibition can be divided into image exhibition and commercial exhibition; from the industry settings can be divided into industry exhibition and comprehensive exhibition; according to the composition of the audience can be divided into public exhibition and professional exhibition; according to the mode of trade can be divided into retail exhibition and order exhibition; according to the exhibitors, there are comprehensive exhibition, trade exhibition, consumer exhibition and so on. In developed countries, exhibitions of different nature have distinct boundaries. In China, due to the economic environment and the level of the exhibition industry, it is often difficult to have an accurate division. Exhibitors should choose carefully according to their own needs.


2. Famous reputation of the exhibition.


Today, with the development of modern exhibition industry, exhibitions in every industry have formed their own "leader" and become an indispensable place for buyers, such as Chicago Tool Fair, Milan Fashion Fair, Hanover Industrial Fair, Guangzhou National Export Commodity Fair, etc. Generally speaking, the higher the popularity of the exhibition, the more exhibitors and buyers it attracts, and the greater the possibility of transaction. If an exhibition is attended, it depends on who is the organizer and how appealing it is in the industry. Famous exhibitions often charge higher fees. To save money, they can rent booths together with others. Even so, the effect will be better than attending small unknown exhibitions.


3. Exhibition theme.


One of the characteristics of modern exhibition industry is that it is becoming more and more specialized. Exhibitions with the same theme can be subdivided into many small professional exhibitions. For example, the same exhibition on beer may include malt and hops, brewing technology, production equipment, packaging materials or technology, or a brand war. Exhibitors must know clearly beforehand so as not to miss the opportunity.


Exhibition Design

Exhibition Design

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