How to Inspect the Value of Exhibition
Date of issue:2019-06-11 Author: Click:
Nowadays, many managers of enterprises choose the exhibition fee as the primary indicator and pursue the exhibition with low exhibition fee, which is justifiable in operation. After all, for the majority of small and medium-sized enterprises, the limited funds make them have to be diligent and thrifty. However, if such a decision is made simply because it feels that low exhibition fees are equal to low costs, it is a misunderstanding to participate in the exhibition. If the organizers can not provide necessary publicity, construction, information and other services, the exhibition will lose its significance.
Research data show that during the process of exhibition, the percentage of attracting audience is increased by various means: 46% by advertisement, 104% by sponsoring exhibition, 77% by news conference and 86% by entertainment activities. These activities can not be separated from the participation of exhibitors. Too low cost of participation often means that organizers have to break up the East to make up the West at the expense of the above soft and hard services. Quality is the price to attract business and make profits. For such an exhibition, no matter how low the exhibition fee is, it should not be attended, because it is only a waste. So, cheaper is not necessarily suitable for oneself.
In order to find a suitable exhibition from the ocean of the exhibition, enterprises should first establish specific objectives. In addition to relying on various activities and services provided by exhibitors, they should also train their internal skills and make sufficient preparations in advance to make a difference.
The purpose of the exhibition is actually to promote their own products and obtain orders, but to achieve the ultimate goal of marketing, there are still a lot of laying the groundwork. Exhibition builders need to remind exhibitors that they can't sign up in a hurry because of the boss's prompt intention. It often takes 6 to 8 months to prepare for an exhibition. Participation in the exhibition is not only about the platform, business card delivery and flyers. Exhibitors should make great efforts to create bright spots and strive for eyeballs in the exhibition through careful planning, and the end of the exhibition does not mean the end of the marketing activities of the participating enterprises. They should keep in touch with and communicate with the customers gathered at the exhibition, and send people to visit them when necessary to show the strength and sincerity of the company.
For more product information, please pay attention to our official website:http://en.flavia-expo.com